Elevar · Meta CAPI
Elevar Purchase Events Duplicated in Meta: What to Check
Meta purchases higher than Shopify? Check Pixel/CAPI event IDs, duplicate sources, old pixels, GTM, and validation against Shopify order IDs.
Read guide →Elevar · Tracking
The 7 Most Common Elevar Tracking Errors (And How to Fix Each)
Duplicate purchases, untracked orders, low match quality — the misconfigurations we see most, with the fix for each.
Read guide →Elevar · GA4 · Shopify Revenue
GA4 Revenue Doesn’t Match Shopify When Using Elevar
GA4 revenue not matching Shopify when using Elevar? Check missing purchases, duplicate events, tax, shipping, discounts, currency, consent, and validation.
Read guide →Elevar · Subscriptions · Recharge · Skio · Smartrr
Fix Elevar Subscription Tracking for Recharge, Skio & Smartrr
First orders tracking but renewals missing? Fix Elevar subscription tracking for Recharge, Skio, and Smartrr across GA4, Meta, Google Ads, and server-side events.
Read guide →Meta CAPI · Event Match Quality · Shopify
Meta CAPI Event Match Quality Low on Shopify
Meta CAPI Event Match Quality low on Shopify? Check missing customer info, fbp/fbc, email, phone, IP, user agent, deduplication, consent, and Elevar setup.
Read guide →Elevar · Google Ads · Shopify
Elevar Events Not Reaching Google Ads: What to Check
Elevar events not reaching Google Ads? Check conversion ID and label, Google Ads destination setup, enhanced conversions, GCLID loss, consent, checkout, and duplicate conversion actions.
Read guide →Shopify · GA4 · Purchase Tracking
Shopify Orders Missing in GA4: What to Check
Shopify orders missing in GA4? Check purchase event firing, transaction_id, value, currency, items, thank-you page loss, consent, ad blockers, duplicate tags, and server-side tracking.
Read guide →Elevar · Shopify · Purchase Value
Wrong Purchase Value in Elevar: What to Check
Wrong purchase value in Elevar? Check tax, shipping, discounts, currency, gross vs net revenue, duplicate purchase events, transaction IDs, Shopify Markets, refunds, and destination-specific value settings.
Read guide →Elevar · Server-Side Tracking · Validation
How to Validate Elevar Server-Side Tracking on Shopify
Validate Elevar server-side tracking on Shopify with a practical checklist for GA4, Meta CAPI, Google Ads, order IDs, deduplication, consent, value, currency, and real purchase tests.
Read guide →Shopify · Consent Mode V2 · Google Ads
Consent Mode V2 Broke Shopify Conversion Tracking
Consent Mode V2 broke Shopify conversion tracking? Check ad_storage, analytics_storage, ad_user_data, ad_personalization, tag order, CMP, Customer Privacy API, GA4, Google Ads, and Elevar consent mapping.
Read guide →Shopify · Checkout Extensibility · Customer Events
Shopify Checkout Extensibility Broke Conversion Tracking
Checkout Extensibility broke Shopify conversion tracking? Check Customer Events, Web Pixels, checkout_completed, additional scripts, Elevar migration, GA4, Google Ads, Meta, and server-side validation.
Read guide →Shopify · Shop Pay · Google Ads attribution
Shop Pay Orders Losing Google Ads Attribution
Shop Pay orders losing Google Ads attribution? Check GCLID, client_id, checkout_completed, cross-domain measurement, enhanced conversions, Elevar, GA4, Google Ads, and server-side tracking.
Read guide →Shopify · Google & YouTube · Elevar
Shopify Google & YouTube App vs Elevar Tracking
Should Shopify Google & YouTube app or Elevar track GA4 and Google Ads? Compare source of truth, duplicate purchases, server-side tracking, enhanced conversions, consent, and setup risks.
Read guide →Shopify · Tracking Troubleshooting
Shopify Customer Events Pixel Not Firing Purchase
Shopify Customer Events pixel not firing purchase? Check checkout_completed behavior, Thank You page load, post-purchase upsells, pixel permissions, consent, sandbox limitations, and testing steps.
Read guide →Shopify · Tracking Troubleshooting
GA4 Purchase Event Firing Twice on Shopify
GA4 purchase event firing twice on Shopify? Check Google & YouTube app, GTM, Elevar, theme gtag, Customer Events, transaction_id, server-side duplication, and old checkout scripts.
Read guide →Shopify · Tracking Troubleshooting
Shopify Tracking Audit Checklist Before Scaling Ads
A Shopify tracking audit checklist before scaling ads: validate Shopify orders against GA4, Meta, Google Ads, TikTok, Klaviyo, Elevar, consent, deduplication, values, and source of truth.
Read guide →Shopify · Tracking Troubleshooting
Meta Purchase Event Deduplication Not Working on Shopify
Meta purchase event deduplication not working on Shopify? Check Pixel and CAPI event_id, event name, duplicate apps, Elevar/Meta channel overlap, test events, and Events Manager diagnostics.
Read guide →Shopify · Tracking Troubleshooting
Meta Event Match Quality Low After Installing Elevar
Meta Event Match Quality low after installing Elevar? Check customer information parameters, consent, email/phone coverage, fbp/fbc, server event mapping, checkout data, and duplicate Meta sources.
Read guide →Shopify · Tracking Troubleshooting
TikTok Events API Not Matching Shopify Purchases
TikTok Events API not matching Shopify purchases? Check Pixel and Events API event_id, ttclid capture, Shop Pay/PayPal redirects, Elevar TikTok destination, consent, value, currency, and duplicate TikTok sources.
Read guide →Shopify · Tracking Troubleshooting
Server-Side Tracking vs Native Shopify Tracking
Server-side tracking vs native Shopify tracking: compare what improves, what breaks, and when to use Google & YouTube app, Meta/TikTok native channels, Elevar, Littledata, Analyzify, or Stape.
Read guide →Shopify · Tracking Troubleshooting
Klaviyo Revenue Not Matching Shopify After Elevar Setup
Klaviyo revenue not matching Shopify after Elevar setup? Check attribution windows, Placed Order source, Elevar server-side Klaviyo events, native Klaviyo app, flow triggers, identity, duplicates, and order filters.
Read guide →Shopify • Tracking Troubleshooting
Google Ads No Recent Conversions Shopify
Google Ads no recent conversions on Shopify? Check conversion action source, Google & YouTube app, GTM, Elevar, tag status, click attribution, consent, and test orders.
Read guide →Shopify • Tracking Troubleshooting
Meta Pixel Purchase Not Firing Shopify
Meta Pixel Purchase event not firing on Shopify? Check Facebook & Instagram app, Pixel ID, data sharing, Customer Events, consent, checkout, CAPI, and duplicate sources.
Read guide →Shopify • Tracking Troubleshooting
Elevar Data Layer Validation Errors
Elevar data layer validation errors? Learn what BAD_EVENT_DATA, missing events, cart reconciliation, consent, local storage, and payload issues mean on Shopify.
Read guide →Shopify • Tracking Troubleshooting
Meta CAPI Gateway vs Elevar Shopify
Meta CAPI Gateway vs Elevar for Shopify: compare event ownership, duplicate purchase risk, deduplication, server-side data quality, and when to disable Gateway.
Read guide →Shopify • Tracking Troubleshooting
Shopify Thank You vs Order Status Tracking
Shopify Thank You page vs Order Status page tracking after Checkout Extensibility: learn what breaks, where pixels move, and how to validate purchases.
Read guide →Shopify • Tracking Troubleshooting
Shopify Customer Privacy API Consent Mode
Shopify Customer Privacy API and Consent Mode can reduce tracking if consent is misconfigured. Check CMP, Customer Events, Elevar, GTM, Google signals, and destinations.
Read guide →Shopify • Tracking Troubleshooting
Shopify Markets Tracking Issues GA4 Ads
Shopify Markets tracking issues in GA4 and ads? Check presentment currency, shop currency, country, tax, shipping, Markets settings, and destination value mapping.
Read guide →Shopify • Tracking Troubleshooting
Shopify GTM Data Layer Not Working
Shopify GTM data layer not working? Check Customer Events sandbox, checkout limitations, Elevar data layer, event pushes, GTM preview, consent, and purchase payloads.
Read guide →Shopify • Tracking Troubleshooting
GA4 Item Data Missing Shopify Purchases
GA4 item data missing on Shopify purchases? Check item_id, variant ID, product ID, price, quantity, currency, data layer mapping, Elevar, and GTM variables.
Read guide →Shopify • Tracking Troubleshooting
Shopify Refunds Tracking in GA4 Ads Meta
Should Shopify refunds and cancellations be tracked in GA4, Google Ads, and Meta? Learn when to send refunds, when not to, and how to avoid misleading ROAS.
Read guide →